Strategic Data Advice
Strategic data advice
Sometimes you don’t need a new tool — you need someone who has seen the problem before. We bring over 35 years of Oliver Moldenhauer’s experience in the NGO sector to your strategic data questions.
Where we can help
Strategic data consulting
Developing the metrics that matter — as we have for Beyond Fossil Fuels and the European Climate Foundation.
Bespoke analyses
From a machine-learning model that picks who receives fundraising letters to one-off deep dives into your data.
Reports & dashboards
Software that builds your automated reports and dashboards for you, recalculated as often as you need.
Numbers, made clear
Turning figures into something people actually read — like a financial report that finally makes sense.
Surveys
Designing and analysing surveys that give you answers you can use.
A second opinion
An expert review of an analysis you already have — or a long-term sounding board as your questions evolve.
How we work
We develop each analysis in dialogue. Tell us the questions you want answered — what the actual problem is — and we propose how to get the answer out of the data, handling both the concept and the concrete code.
The point is results you can act on: clear decision aids the whole organisation understands. The best analysis won’t improve a single decision if nobody understands it — so we automate as much as possible and keep everything as legible as we can. That’s also the great advantage of analysis by code rather than by Excel spreadsheet.
The four levels of data use
1
Strategic — understand what your supporters want and who your donor base really is; set measurable goals; and evaluate what worked and what impact it had.
2
Operational — concrete design and wording decisions: who gets the mailing? Ask for one-off donations or memberships? Which argument best moves someone to sign?
3
Content — analyses that strengthen your message and give your communication a factual basis (this is why data journalism keeps growing).
4
Communicative — using data and good visualisation to show supporters the effect their time or money has had.
35 years in the sector
Oliver has worked across the NGO sector for more than 35 years — over 20 of them full-time — including as a managing director and CFO with Attac, WeMove Europe, Investigate Europe and Wikimedia Deutschland.
As an executive director and CFO, I often didn’t get the data I needed — the best metrics and their visualisation are what we build here.
— Oliver Moldenhauer
That experience is what you tap when you work with us.
Among the organisations we work with on this

